Market Analysis Case Study
Performing a competitive landscape analysis for a publicly traded healthcare analytics firm launching a new service.
The client is a publicly traded Enterprise Healthcare Technology Company that is launching a new solution into the market.
Client
The company is launching a new healthcare analytics solution geared to enterprise customers. They aim to understand the competitive landscape better in support of their overall go-to-market strategy.
Context
Use publicly available data and interviews with industry subject matter experts to complete competitor profiles for 30 different companies.
Understand the solution the client is launching to make recommendations on positioning and pricing.
Present recommendations to the product launch team responsible for the new software solution.
Tasks
The company has robust competitor profiles on 30 different companies in their space which they can use as a foundation for their go-to-market strategy.
Outcome
need help with market analysis?
I would love to hear more about the product or service you are launching and if I am the right person to help support your go-to-market strategy with market analysis. Please reach out and I will be in touch soon.