Market & competitive analysis to support your product launch
Market & Competitive Analysis
Product launch teams with innovative new goods or services but with little understanding of their market face an uphill struggle. Understanding your competition helps you better position your new product or service. Understanding the market size gives you focus.
I perform market sizing assessments and competitor analysis to help launch teams with their go-to-market strategy.
understand your market.
Experience and services
I have performed market size assessments and created competitor intelligence reports for companies in the technology, transportation, healthcare, consumer product, beauty, and pet service industries.
Services
Market size analysis
Competitive landscape analysis
the foundation of your go-to-market strategy.
Perspective
You can bet that I will mention these when we work together. Through my experience launch teams should consider these core beliefs when developing market analysis.
Core beliefs
Competitor analysis is fundamental in developing your market positioning.
Harvey ball charts are the best way of illustrating competitive landscapes.
TAM/SAM/SOM analysis provides sanity checks for your sales projections.
Bottoms up market sizing is always better than tops down market sizing.
my core beliefs.
Case studies
Enterprise healthcare analytics
Global intercity transportation