Market Analysis Case Study
Conducting an assessment on the market size of intercity transportation for each country in the world.
The client is an innovative technology venture with a software enabled business model to make intercity transportation more efficient.
Client
The company is in a high growth phase and is looking to prioritize which global market to expand into. They require the market size of intercity transportation of each county to help them understand where the opportunities lie.
Context
Develop a proprietary methodology for calculating the Total Addressable Market and Sizable Addressable Market of intercity transportation for each country in the world.
Build a market size financial model that represents this methodology and provides the clients a user-friendly way to test assumptions.
Test market size assumptions with five-year financial projections to ensure a ‘sanity check’ on revenue forecast.
Present model and recommendations to the company’s leadership team.
Tasks
The company has a model detailing the market size of intercity transportation for every country in the world. They share this proprietary model with prospective investors.
Outcome
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